DIGITECH is an Austin-based branding agency that serves both new and established brands. We focus on stellar design, helping our clients outshine their competition. Our aim is to move brands beyond today’s trends by designing for tomorrow’s business goals.
Well-designed logos have power. Line affects mood. Colors send signals. Shapes express safety, trust, or even authority. The right design choices elevate your brand and connect you to your audience. We build identities based on research and award-winning design, making you relevant now and positioned for the future.
Well-designed logos have power. Line affects mood. Colors send signals. Shapes express safety, trust, or even authority. The right design choices elevate your brand and connect you to your audience. We build identities based on research and award-winning design, making you relevant now and positioned for the future.
To prepare for an upcoming merger & acquisition, we wanted to give the brand a softer more modern look and feel that took shape throughout the branding process. The challenge lied in formulating a new identity for a brand with various in-congruent audience segments. Our research driven branding process allowed us to nail the perfect feel for the new brand now known simply as pec.
Powerful branding begins with identifying what makes your brand shine. We ask strategic questions to ensure we showcase your brand’s unique personality and value. With extensive and careful analysis, we identify your brand’s unique differentiator. From there, we begin to develop a vision that helps your audience connect to your brand.
Focusing on forward-thinking design sets your brand up for a decade of relevance. We analyze your direct and indirect competition to inform trendsetting design. Combining ideas from our research and insights from award-winning designs, we create a vision board to ignite inspiration. Working side-by-side with you, we clarify and elevate design direction. Exploring styles, fonts, colors, and other design elements as a team, we establish the overall direction.
Defining your design direction with precise detail leads to brand assets you’re proud of. We work with you to choose a direction, then our designers use their ingenuity to make your vision come to life. Getting clear on direction before we design ensures you’re enthusiastic about your new branding.
