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Why You Need Someone Doing Article Writing For Your Business

BY Amanda Stevens - May 10, 2021
SEO / Social Media / Internet Marketing

When running a business, many tasks are handled by management or the owners but if you are looking to outsource any of your responsibilities, content writing is the one to go with. It is important that your content can compete for rankings in Google and other search engines. This not only helps give your company exposure, but also promotes you as an authority in your field, since the most popular links, sites, and articles show up first.

Creating even one article that makes the top of the results can take hours, and that needs to be done multiple times each month. If you are already busy with other tasks, you likely will not have the time to dedicate to writing high-quality copywriting content. The good news is, you can find copywriters that have experience in tons of different subjects. Of course, just like nearly everything else, you can find someone that is capable of just getting the job done, or you can find a consultant or firm that will work with you to find out your business’s needs and goals.

Whether you sell kayaks or you are in the dog grooming business, having a website is practically a necessity in this day and age. From business hours to pricing to a blog with useful information, a website is one of the best ways to share information with your customers. To get your site out there, using search engine optimization can be the difference between being at the top of the search results and being buried several pages in. That first-page exposure is priceless, and it can mean the difference between your company entering its boom, or its doom.

Benefits of Article Writing For SEO

Search engine optimization copywriting is a writing technique that focuses on a specific topic and provides information that is easily digested by the reader and that search engine programs can comprehend. When these articles are written with SEO in mind, not only will the reader have an easy time learning about the subject at hand, but the article should rank well in search results, bringing in more and more traffic.

The highest-ranking articles combine content length, placement of keywords and phrases, and frequency of keyword use. When these techniques are put together, you get better placement in the Google search results. Using an expert copywriter is a great way to ensure your website gets the traffic you are looking for, which often leads to more customers.

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As a business owner, you likely spend a lot of your time on advertising and marketing, so you understand the importance of presenting this information to the right audience. Quality SEO copywriters know how to use keywords to their advantage, making sure your content pops up for your target audience when they search relevant terms.

In addition to slipping in keywords and phrases throughout the article, you want to find someone that writes persuasively, as you are trying to convince your audience to invest in your product or otherwise patronize your business. Most people can write in a way that communicates a simple idea, but many of them do not have the persuasive skills needed to be a successful copywriter. You want your blog content to persuade readers to purchase your products.

If you try to write SEO content yourself, you will likely realize soon enough that being persuasive is harder than it seems. Chances are, other team members that are inexperienced with writing will probably struggle as well. Using a freelance service or agency can allow you to find a quality writer, even if you are limited on local employment options.

What You Need To Look For When Hiring Someone Do To Your Article Writing

Whether you are looking for a long-term writer or someone that can write an article or two for you, picking the best writer can seem overwhelming. What if you choose someone that can’t properly convey the message you are trying to get across? With the world of remote work and freelancing, you are no longer limited to who you can find locally. 

There are a few things you should consider before you begin the hiring process: skill level, knowledge of the topic, experience level, cost, turnaround time, previous work, likability, and referrals. You need to determine what you are looking for with each of these points to ensure you find the best writer for the job.

Their skill level and experience level are similar, but not quite the same. Someone could have all of the skills you are looking for but only have a year of freelancing under their belt, while someone that has been copywriting for a decade may not have the skill set you are seeking. In addition to the quality of the product you can expect, you should also consider how quickly you will need/want the articles to be delivered to you. Some people prefer to give their freelancers a list of content that needs to be completed by a certain deadline, while others would rather give assignments one at a time. Whatever it is that you are looking for, make sure that you have these needs outlined clearly.

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Best Article Writing Experts That Help Rank Your Business

When you’re looking for article writing experts that create the top-quality content that you need to help your business rank, you can find some of the best digital content creators whether you live locally in the Austin area or anywhere else in the country.  Not only will they work closely with you to determine what the content and article writing needs of your business are, but they will create that content with an open line of communication so that if you need updates or input along the way, it’s easily done.

If you need even more to get your organization growing, the right team can also help you integrate your PPC and social media management and engagement into their article writing. This way you have a well-rounded approach to your marketing and content publication that engages your readers attracts new ones and helps guide them to become brand loyalists.

Reach out today if you are ready to up-level your business with a premier article writing service and see what quality content can do for your business growth today.

BY Amanda Stevens