website-silos-seo Boost Web Traffic for Niche Websites with This Optimization Strategy

Major search engines like Google lay strong emphasis on relevancy. So when it comes to ranking a niche website, it’s important that the theme of the site is relevant to the user’s search query.

A niche website may cover a number of sub-topics giving a wide variety of information. However, without a main theme, the content would be unorganized. This not only affects the overall usability of the site, but also affects its search engine rankings.

If you focus on creating a niche website that is well-structured, it will help the search engines identify the theme of each page and its relationship to the central theme. So the more structured your site is, the higher chance it will have of ranking for your preferred keywords.

What is a Silo?

“Silos” are nothing but sections on your website that contain optimized content. By using silo architecture for your niche site, you will be able to organize your content effectively.

When using Silo, the primary theme of your website will be based on one “primary keyword” (which would be used for the page title, meta data, header and of course in the content). The navigation bar of your site would link to your other pages that are optimized for your “secondary keywords” which is important for SEO as well as visitors browsing your website.

Why are Silos Important?

Every time the search spiders crawl your website, they look for content relevant to the keyword phrases it is optimized for. If you have all your secondary keywords mashed up onto your site’s homepage and other internal pages, the search engines won’t be able to determine what theme your website is.

Due to this, other competing sites that are clear about the theme they’re optimizing for will rank above your niche site for your selected keywords. However, if you create silos that contain well-optimized content for keywords that go with your main theme, then you will find it easier to rank— not only for your central theme, but also for your sub-themes.

Siloing Your Niche Website

Implementing the silo structure on your niche site isn’t rocket science. In fact, if you have put in enough thought into the architecture of your website, you’re already on the right track. Let’s look into a few action steps to help you define your silo structure better:

● Group your content according to your chosen keywords. The keyword with the most searches should be used for the main landing page in the silo. You can easily identify the top keyword using Google’s Keyword Planner tool.

● Link to the secondary pages from the website’s primary navigation section. This may be a part of the site’s menu bar, sidebar or in the header navigation menu.

● The next step would be to “cross-link” content contained within the same silo. This means you will be cross linking information within each page’s main content section. This makes sense given that the the links are contextually relevant and make sense to your visitors.


Building a well-optimized niche website goes beyond having great content or choosing the right keywords. It’s also about having a proper theme so that the content is organized and prioritized in an intuitive way.

This is an editorial contribution from our friends over at Houston SEO Pros (check out their website here), who specialize in organic search optimization, SEM, and digital marketing for small and medium-sized businesses in the Houston/Gulf Coast region.