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Obtaining traffic is half the battle – however, the other half – converting that traffic, is an art form in itself. After testing and trying out dozens of tools, we have came to the conclusion that there are 7 main tools that the average business owner should not do without!
The 5 second test is a powerful tool that would impress even the toughest of web conversion tool critics. It’s essentially a place where your web design can be critiqued by the general public.
Here’s how it works, you, the website owner, post a screenshot of your web design onto the website. You will also be prompted to include a question to ask the audience. When the test displays your web design screenshot in front of the user, they will be given directions on how to interact with your web design. If you choose, you can also have the user submit actual feedback about your website.
Using a tool like this completely gets rid of any guess work that you may have about your website. Furthermore, user feedback can be used to inspire new design experiments to increase website conversions.
If you are searching for immediate simulated feedback before releasing an ad to the public, feng-GUI is a tool you may want to consider. Let’s say that there’s a specific place on the webpage that gets a lot of attention. This tool will simulate the hot spots and give the tester (you), detailed heat maps on where the information may be. This tool is critical when one is attempting to increase Call to Action visibility – if there are any type of weak spots in your web design, this tool will tell you where.
While it’s still a simulation style experience (as opposed to being completely user based like 5 second test), it’s a very useful, and using this tool can be used inspire new hypothesis for your pay-per-click experiments! While nothing can replace user feedback, this tool holds its own!
Visual Website Optimizer or VWO as it is called – it one of the internet’s most powerful online tools when attempting to test different theories and hypotheses. The online tool comes with software such as:
One of the more interesting features is its mobile application campaign feature that allows a person to test user interaction in an iPhone or Android application. It also comes with pre-created campaign testing experiments to ease the process of split-experimentation.
Are you in the search of a software that tells you a full story of your visitor’s interaction with your website. Look no further than clicktale – they have 2 very interesting features that set them apart from many other websites:
Concept feedback understands the art of website conversion extremely well. There is no better tool than user feedback. This is why large companies spend billions of dollars on customer discovery research – it essentially makes their product better. So what better way to improve your web design than to use the feedback of people who will potentially be using your website. The only drawback of using this website is that you will have to exchange time for feedback as opposed to money. In other word, you will have to submit 5 feedbacks on other web designs before you will be able to post your web design. If you do not mind helping other webmasters with their web design (which you should be), then this is a perfect opportunity – however, if you own a larger company and simply want to get started on immediate feedback, then there are other options.
UserTesting is one of the best website conversion tools on the internet. You will get real feedback both with video and found of the user interacting with your website. In the picture above, the user goes to Amazon reviews; however he simply wants to view the one star reviews. However, to the user’s dismay, if he clicks on the “1 star” option, the app is non-responsive! If one were to go to Amazon’s website and search the customer reviews and click on the 1 star option – they will be able to filter simply 1 star review options. By gaining feedback in small flaws of one’s platform, the company has the ability to improve customer experience.
We’ve saved the most popular tool for last – it’s called Unbounce. Just as it’s name infers – the goal is to reduce the bounce rate of your website. Here’s the simple goal of Unbounce.com – to increase the ease and speed of learning. That’s also the key to business success – learning and implementing what works before running out of resources. Unbounce helps the everyday entrepreneur do that by offering the tools necessary to build a high quality landing page. The user of this software will also be able to connect Google Analytics, Kissmetrics, and other types of tracking software to increase understanding.