A common question that often comes up during discussions of internet search engine marketing concerns how to get visitors to a website. When business owners are looking to drive visitors to their website they wonder whether they should use search engine optimization (SEO) or pay per click (PPC) to achieve high visitor rates. Of course, not one solution fits every business or website, it all depends on what you’re looking for – long-term or short-term results, inexpensive advertising, or results on multiple online outlets? Many factors go into determining which type of marketing works best for a website since each method works best for different situations.
Search engine optimization is the process of improving search engine rankings organically. Google links to pages that it considers to be relevant and ultimately an expert on the search term. Search engine results that appear on Google and are achieved through SEO are referred to as organic results. Since they are a non-paid result they appear to the user naturally when they perform a search query. SEO considers how search engines algorithms rank websites in their results. Google, for instance, considers over 200 different factors when it shows a search result. Companies that provide SEO assistance will focus on the primary factors in these algorithms. If you aim to optimize your website using SEO tactics it will include regularly publishing relevant content to your industry, insuring that the necessary pages on your website are being indexed, targeting specific keyword search terms that are being used by your potential customers, and also making sure your website is coded correctly.
Pay per click is an internet advertising model that is used to direct traffic to websites through paid ad spots. A website is advertised within the sponsored listings of a search engine such as Google, Bing, or Yahoo. On Google, these websites will be marked with the Ads sign, which you can see from the image below.
They are within the top 1-3 spots of the search result page making it easy for your potential audience to see it and click into your website. You pay each time your ad is clicked.
SEO, as stated previously, works best when considering long-term results. It makes your website findable, navigable, and readable. It allows people to find you rather than you reaching out to find them.
PPC works well whenever you need a quick boost of visitors. Sometimes that means when you’re first starting your company or website. It could also be useful if your company has a sale or big event or even if you need to boost sales. It’s a good way to get a quick boost of visitors.
Of course, one of the best options is to use these options together. These two search engine marketing strategies aren’t opposite, in fact, they’re quite complementary. You can address both the short-term and long-term needs when you work these strategies together.
At digiTech Web Design, our clients know they can expect high-quality internet marketing services from us, including SEO and PPC advertising. We can help you increase your website’s Google rankings and conversion rates. For more information on how we can help you with your web design and internet marketing needs, please contact us today!