Whether you are just launching your business or looking to maintain customer base and revenue, you want to always ensure that you are marketing toward those most likely to need or to want to patronize it. But from the day to day operations, to hiring talent, to satisfying and growing your client base, your plate is more or less full.
These days, customers are increasingly reliant on technology and the digital experience of social media, which is forcing monumental paradigm shifts when it comes to marketing.
For those experienced and familiar with traditional forms of marketing, this sudden shift in operational gears can feel like you are heading into unknown and risky territory. The usual tactics of billboards, TV, and radio ads don’t blend into today’s digital marketing landscape and are largely wasted budget.
But with the technology that is baked into today’s leading businesses and the consumer that is hungry for a rich digital experience, it is imperative that you find the right people to help you grow and become established in the digital space. You need to leverage current strategies like SEO utilization, social media marketing, content marketing, and even email marketing to make sure you are being as effective as possible with your marketing budget.
What Does a Digital Marketing Consultant Do?
That depends on the scope of the services that you end up choosing. But generally, your digital marketing consultant will be an advisor, usually from an outside firm, that will specialize in the utilization of online marketing channels to both increase the sales conversion rate as well as generate leads from those who may become paying clients later.
A digital marketing consultant will usually offer a range of services aimed at establishing, growing, or renewing the digital presence of your business. One of their most valued talents is that they are frequently well versed in consumer behavior and psychology. This enables them to create more effective campaigns that lead your customers to action without being pushy or obvious.
Your digital marketing consultant will often be in charge of your digital marketing strategy, working closely with the other marketing department talent to create a cohesive plan that blends seamlessly across platforms. That digital marketing strategy will show the goals of the campaign, the budget or resources available, timeline, channels, and the various KPIs that will measure the success.
They will also work to boost your brand identity and to refine the personality of your brand and the feelings or emotions that you want to convey with your products. Your digital marketing consultant will often work closely with you to make sure you are both aligned on things like:
- Brand Recognition – Using digital engagement consistently to build your name.
- Brand Voice – Knowing how to best communicate with your audience, and building cohesion across channels so that your brand always sounds like your brand.
- Selling Points – What makes your brand unique in the marketplace.
- Competitor Landscape – Understand the digital presence of the competition, and how you fit in.
- Target Audience – Clearly define your customer base, and understand how they utilize technology.
Mapping And Planning Content
When beginning, your digital marketing consultant will create a calendar or a roadmap that will help guide the process and document the overall success of the strategy. The roadmap should provide focus and goals for your company, with a clear direction for growth.
Another benefit to the calendar is that it provides a little bit smoother process of identifying content gaps so that the appropriate content can be created and published. There will often be subtopics or checklists of things that need to be covered, such as the publishing frequency, channels putting out content, and even associate or agent assignment or allocation to a specific channel or task.
Arguably, one of the most important things that a digital marketing consultant can help you achieve, is to establish an emotional connection with your customer or customers. This increases trust and brand loyalty far more than the best commercials, tweets, or giveaways. Connecting with customers on a personal level can lead to lifelong customer relationships.
How a Digital Marketing Consultant Can Help Grow Your Business
Digital marketing consultants have a wealth of expertise that they are willing to leverage on behalf of your business. They will not only help you develop, launch, and maintain your digital marketing strategies across all channels in an organized and efficient manner, but they also are able to shorten the sales cycle significantly, generate more quality leads with less effort and monetary investment, and in some cases can even get you into online publications at the forefront of your industry.
Best Digital Marketing Consultant to Up-Level Your Business
When you are choosing the best digital marketing consultant for you and your business’ needs, there are a few things you should make sure you consider. There are countless marketing firms out there, and some are certainly more adept than others. Make sure you choose a firm that while able to handle large clients and big projects, is also able to give you the one-on-one time you need to fully flesh out your needs.
Some digital marketing consultants bite off more than they can chew, so to speak, and end up taking more work than they can reasonably commit to, leading to missed deadlines or cost overruns. The consultant you end up choosing should have a track record of satisfied clients, deadlines met, and budgets respected.
Finally, make sure that the digital marketing consultant that you choose has the versatility and repertoire of skills that will bring your business out of the golden age and into the digital age. The digital marketing consultant that is likely to be the best investment will be capable in SEO tactics, paid marketing, branding and identity, and of course well versed in the galaxy of digital communication venues and social media platforms that will drive engagement and sales.
If you are ready to up-level your business’s marketing gains, reach out to the industry-leading marketing consultant today.