There are a lot of terms that are often used interchangeably when it comes to marketing. Online marketing, digital marketing, and more. There are some differences between them, and those differences can mean the difference between hitting your target audience and really engaging them or missing them entirely.
What is E-Marketing?
E-marketing mainly refers to marketing campaigns conducted over the internet. The term e-marketing is often swapped freely with both online marketing and internet marketing. E-marketing at its foundation is a process for leveraging the internet and the prevalence of internet-connected devices to introduce, market, or promote a brand.
E-marketing is frequently done through a variety of different channels, each with its own benefits and drawbacks. The channels used for e-marketing will often involve the use of most, if not all, of the following:
- Facebook – One of the premier social networks, and while many people use it for simply socializing and posting memes, it can have a dramatic effect on your business. Facebook is being used increasingly often for product and brand recommendations, reviews & ratings,
- Twitter – Twitter is becoming the hub for customer engagement, and brands with a strong twitter presence are always in the mind of consumers who frequent the site.
- Forums – By being a member of industry-related forums, you can gain access to a variety of brand enthusiasts that may not post anywhere else.
- PPC Ads – Utilizing pay-per-click ads can put your brand, product, or service in front of targeted viewers, in places that are wildly unrelated that you would never expect to produce leads.
- Viral Campaigns – In some cases, your brand will be able to benefit from a multi-channel, viral exposure that can cause a business to skyrocket. Viral campaigns can result in huge business gains, but if the organization is not prepared to quickly scale to meet the surge in demand, the campaign can be counter-productive.
- Mobile campaigns – These can be productive ways to provide discounts and sales updates to brand loyalists, but they must be opt-in to be effective.
- SEO – optimizing your site and content for popular search engines is an important part of any marketing strategy. It won’t matter how good your product or service is if you don’t show up in the relevant search results.
- Email campaigns – These are one of the oldest ways to market your business, but with an effective e-marketing firm providing expert guidance, your business can benefit from email marketing.
Benefits of E-Marketing
Due to the nature of media consumption on the internet, e-marketing campaigns can provide a return on investment that can outpace any traditional marketing methods several times over. This means that any way you look at it, it is a more productive use of your marketing dollars.
Another massive benefit to e-marketing is the transparency and analytics that are available. You can drill down into data about your viewers, leads, and conversions that many traditional marketing agencies or firms cannot provide with surety. And you can do it from your phone, laptop, office, or home. E-marketing gives you control and visibility into your campaigns that you never thought you could have.
Difference Between E-Marketing and Digital Marketing
There is an incredible amount of overlap between e-marketing and digital marketing. The main difference, however, is that e-marketing will take place entirely in the virtual space of the internet and associated communication channels and methods, while digital marketing encompasses all forms of marketing that are conveyed digitally, including internet, TV, radio, and more. Digital marketing is the wide focus, e-marketing is the narrowed version.
E-marketing is largely focused on building customer relationships and engagement. E-marketing can even be made as diverse as online reviews and customer referrals, in addition to the more traditional methods of e-marketing such as email marketing and social media marketing. Since most channels of e-marketing are highly consumer data-driven, there is a level of detail that can be tracked on a per-customer basis that cannot be offered in other more traditional channels like TV or radio.
Digital marketing is a wider-reaching net that embodies more methods of communication and traditional advertising and marketing. This is one of the reasons that it is used, and an equal reason it is limited to specific channels and laser-focused targeted ads. Digital marketing has a much lower average return on investment than e-marketing and a less transparent analytics system. Digital marketing does have the advantages of being able to be applied to electronic billboards, push notifications, and even more market research databases that may not be available elsewhere.
Another drawback to the more omnibus approach of digital marketing is that since the marketing channels vary so widely, it can be challenging to find a firm or agency that has experience in the type of marketing you need at that time. For instance, if you were looking for a digital marketing firm to handle your SEO, digital billboard, and PPC campaigns, you may find one that does two of the three, but then has no experience with the final component. Similarly, you can find firms that have experience in SEO, digital billboard, and PPC, but perhaps they are unfamiliar with sponsoring a popular podcast.
Companies That Can Help With Your E-Marketing Needs
Companies in the Austin, TX area can reap the benefits of an incredibly successful e-marketing program designed by one of the leading marketing agencies in the region. You can get professional visual design as well as SEO-optimized e-marketing, from a firm that has a sincere passion for helping brands new and old get found in the digital space.
No matter the size of your brand, you can be assured that you will have some of the most effective marketing strategists in charge of your campaigns. From working with small startups to large national corporations, you will have expert attention and planning put into your e-marketing plan, allowing you to concentrate on more important matters, like refining your operations and growing your business.