Our Process

From Ignition to Lift Off

discovery + research

Briefing

True design is purpose driven creativity. We ask strategic questions to get to know your brand and define what success looks like. We use this information to conduct user research and establish goals that our designs will accomplish.

Our team will get their hands dirty researching your target audience, competition, market and more. Our goal is to get an in depth understanding of your audience and create a design that works for your brand.

Content Strategy + Information Architecture

Strategy

The user journey begins to translate research into design. We create user personas based upon your target audience and then narrate their journey through your website. This work creates innovative user experiences that help define your user flow.

After getting a full understanding of your clients, we get to work building your sitemap. We group, label and designate information hierarchy to develop your navigation structure.

Then comes the heart of every project - content. Design without clear messaging doesn't build user retention or ROI. We walk you through the content process step by step to help you define your voice, tone, and user stories.

Wireframing + Creative Design

Ignition

Once your sitemap is approved, we will build the interactive blueprints for your new web presence. These allow us to display the information structure for each page on your sitemap and enables you to visualize the sales funnel that will be used to convert your audience.

Creative design is where the rubber meets the road. We combine all of the work that has been done up to this point to create award winning creative designs that will position your brand for success and drive conversions, not to mention blowing your mind at the same time.

Development + Functionality

Construction

Now it is time to make your dreams a reality. During the development phase, we will take all of the creative designs that have been completed by our design team and convert them into responsive code. Our goal is to create an incredible new website that performs brilliantly across all browsers, resolutions and mobile devices.

Full QA Testing

All Systems Go

Our products are all created to work fluidly across all browser versions currently supported by the manufacturer. Our quality assurance team tests your website across all major browsers, resolutions, and mobile devices to ensure a flawless final product.

Final Review + Launch

Blast Off

This is the grand unveiling of your masterpiece. During this final phase, we will present the finished product to your team for an internal review. Once approved, we will launch your new brand into the future.