Blanco Vista is a community in Central Texas developed by Brookfield Residential that offers premium homesites and several award winning builders. We designed Blanco Vista around a beautiful 200 year old heritage Oak tree that sits at the entrance to the community. We produced a time lapse video from sunrise to sunset focused upon the movement of this stunning tree. Oak trees are known for their longevity and strength which is a message that we wanted to convey to home buyers. We designed a series of concentric tree rings that are used as branding elements throughout the website that flow with the Heritage Tree and also speak to endurance. In addition to being visually stunning, the Blanco Vista website was designed from the ground up through research and testing to drive conversions to meet our client’s goal for new home sales.