One of the first steps for many entrepreneurs when launching their startup business is to buy their domain and get to work creating a beautifully functional website. This will be the global storefront that allows them to market and promote their products and services.
An eye-catching and responsive website connects with potential customers and makes it easy to explore services, make purchases, and convert into leads or sales – all essential elements for any startup company.
A startup is a new or fledgling company whose products or services bridge a gap in the market.[1] They are usually founded to create a unique service or product, or put an innovative spin on something old.
Startups are innovation-driven and search for flaws in already existing products they can improve upon or generate brand-new categories of services and goods. Disruptors in their industries, startups reimagine ways of thinking and doing business.
When a small business or startup has a strong website design, a potential customer is more likely to remain engaged and convert into a paying, loyal customer. A good startup website will give your target audience a good first impression of your business. Many of the following elements can a strong and memorable startup website.
The type of technology platform you get for your startup website will depend heavily on what kind of business you have, what you need it to do, and how large it needs to be. Some startups can get by with a few strategic landing pages, whereas others may need a 50+ page beast to really accomplish their goals.
Traditional websites provide services or information about the company. E-commerce websites are built for the main purpose of selling goods directly on the website. Each type of technology platform will have different levels of interactivity.
If you need to combine the features of a traditional website and an e-commerce store, WordPress will be the best option. WordPress is a content management system (CMS). A CMS is an application or software program used to manage and create digital content.[2]
Through a WordPress website, you can fully customize and maintain your website from the design to unique plugins that provide more benefits to the potential customer. You can even integrate an e-commerce platform, like WooCommerce, directly onto your WordPress website to make it easy to sell goods and products.
The brand identity of your website should be consistent and make a positive impact on the potential customer. Create a homepage that clearly communicates what your startup brand is about and who you serve. The design and vibe of your website should immediately connect with the right audience.
Designing for user experience (UI/UX) is a core of modern web development strategies, and it can be done in a number of ways. Using a minimalistic design with intuitive navigation can help your website appear clean and easy to use. Ensuring high-quality graphics and animations load quickly will help your website function better and put your best digital foot forward for new traffic.
Also See: User Experience Design: The Difference Between UI And UX Web Design
Search engine optimization (SEO) is a crucial part of any startup website design. SEO practices allow your website to rank higher on search engine results pages (SERPs). Higher search results lead to increased traffic and, therefore, increase sales. SEO is an ongoing, long-term process that you must start early and constantly optimize.
Some SEO practices include:
As a new brand, your audience is still getting to know you and what you bring to the table. Having clear calls to action throughout your website will urge visitors to take the desired actions and move farther down your sales funnel. Strong CTAs lead to higher conversion rates.
Additional features like a blog, live chat systems, video libraries, and social media links can also help your website to convert people into customers.
Website design planning for your brand begins long before you you go live. It starts with brand development, revenue goals, and digital marketing strategies. Here’s where to focus your energy before you begin designing.
Determine what features are needed to accomplish your objective. Will you need an e-commerce store or an education database? What will visitors do once they get there? What is the next step you want them to take? Plan these out to determine what you need.
Also See: 10 Types of Web Pages and The Best Types of Website Page Layouts
No matter what you build, there will always be room to improve. Measuring your website’s performance and success will help you to make the right changes and improvements. Track metrics that matter, like bounce rate, page views, time-on-page (dwell time), and conversion rates.
Before the design process begins, sit down and dive into who your target audience is. This exercise will help you to create a website that resonates with them. To identify your target audience, think about who your ideal customer would be.
More than just demographics like gender, location, age, etc., think of who they are and what they want. Use this data to inform your website development and tailor the design to your ideal customer.
Generating traffic to your website can be done through SEO and digital marketing techniques. When your website is fully optimized with strategic keywords, content structure, and marketing elements, it is more likely to rise in search engine results.
When you trust a professional for your startup website design, you’re opening the door to a variety of benefits that can help grow your business.
Websites that have a beautiful design, load quickly, and provide all the information that a potential customer needs let investors know that your company has the skills and resources required to succeed in your industry and with their capital.
A startup web design agency has all the tools and abilities to build a website that will function well, gets results, and is aligned with your brand identity.
From PPC advertising and SEO strategy, take advantage of effective and scalable digital marketing opportunities by working with a professional agency.
High-performing website design is a complex process. Working with an agency will ensure that it looks beautiful, feels beautiful, and appeals to your ideal customer.
An experienced professional website designer will ensure that your website is built to provide a positive user experience, from intuitive navigation to accessibility features.
The Digitech team offers a wide range of website development and digital marketing services, and we specialize in working with startups. Trust the process of the pros, and let’s take over your niche together.
Pricing for startup web design projects can vary depending on what kind of features are required. It is best to speak with a developer to get a rough cost estimate.
No. Templates are for web design novices and can limit the functionality of a website. A professional web developer will create a site that is customized to meet your needs.
The length of a website project will depend solely on the scope of the project and the specialized features needed. Chat with a Digitech developer to learn where your project could land in the timeline.
SurferSEO’s Content Editor gives your content a score out of 100, which is based on the structure of your content, the keywords you use, and the headers that appear in your content. Based on SurferSEO’s criteria, a good content score is anything above 70. Naturally, the higher the score, the better your content is according to benchmarks.
Although initially developed for web design and development, progressive enhancement can also be applied to mobile app development. Essentially, the approach involves creating a simple, functional version of your app that can function uniformly across various devices and platforms. By doing so, you can maximize the accessibility of your app to a wide range of users. Afterward, you can gradually add enhancements and optimizations for more advanced devices and operating systems, much like you would with a website or web application.
