Every savvy business owner knows social media is a powerful tool for internet marketing and overall exposure. However, very few know how to maximize potential by integrating features into their websites. Are you approaching social media and your website as two independent areas of marketing, or do you know how to make them work together?
The Social Media-Website Connection
On its own, your website is a powerful tool capable of building brand awareness, providing relevant information, and driving conversions. You should never underestimate its value and would be wrong to ignore it. The same goes for your major social media profiles on networking platforms like Facebook, Twitter, and Pinterest. These pages are extensions of your brand and serve as excellent conversation facilitators and traffic generators. However, you can’t afford to look at your website and social media presence as independent entities. They need to work together to achieve maximum results.
Helpful Tips for Integrating Social Media Into Your Site
Specifically, you can leverage the power of social media on your website to increase engagement, conversions, and brand awareness. Here are a few of the top tips for integrating social media into your site:
- Include social share buttons.The number one rule for integrating social media into your website is to include social share buttons wherever possible. These buttons not only allow for easy access to your various social profiles, but they also encourage users to share your links. If your business operates an ecommerce site, you should specifically consider adding these buttons to individual product pages. For best results, make them large enough to be seen but not so much that they overpower the other necessary on-page elements.
- Encourage social login.Most consumers are okay with creating an account on your site, but few have the patience to go through a complicated signup process that requests new information. This is why you should consider allowing users to sign in with their existing Facebook or Twitter account.According to one study, 77 percent of internet users prefer social login to creating a new account. In fact, 80 percent will choose the social login option if it’s available and conversion rates generally spike by about 50 percent. What are you waiting for?
- Install social streams.Another great way to incorporate social media into your website is by including social streams on a sidebar or footer. These plugins or widgets allow you to showcase some of your interactions with customers or show visitors what people are saying about your brand. Some of the top solutions for WordPress sites include BuddyPress and WP Social Stream.
- Implement social comment systems.There are a variety of social-based comment systems – such as Livefyre, Disqus, and Facebook Comments – that allow you to encourage and facilitate discussion on your website. Users are able to comment on individual products, blog posts, and other content using their existing social profiles. This has two major advantages over traditional commenting plugins. First, it makes it easy to post a comment and doesn’t require the user to create a new profile. Second, it reduces the amount of spam or “troll” content by forcing users to use their real identity.
Maximizing Your Potential
Few businesses do an adequate job of integrating social media into their website. However, it’s really not that difficult to do. You simply need to understand what can and cannot be done and how it makes sense for your conversion goals.
At digiTech Web Design, we work with our clients to develop strategic web design and social media strategies that maximize conversions and increase engagement. For more information on how we can help you accomplish your internet marketing goals, please contact us today!