When marketing online, many gurus will tell you that “it’s all in the list” in terms of earning potential. Therefore, when you start building your business online – it’s critical to have an active e-mail marketing strategy so that you can develop a personal relationship with all of your customers. Why is it important to accomplish this? Many of your visitors will only visit your website once and may never return again – therefore, to heighten the chances of a prospect becoming a customer – you need to create a system that makes capturing their information easy! Here is a brief, actionable guide to get you started in building an e-mail list.
This is general how a basic e-mail strategy is conducted:
This is a great tool to develop a personal relationship with the user.
One of the best and most time tested e-mail platforms online, Aweber gives users the options of:
Some other great features of this online web service is that it allows you to:
It’s essentially a miracle tool if you plan on creating an e-mail list. It’s best to check out Aweber’s Set-Up Guide and start collecting e-mails!
The ideas are endless; however, they all require a great deal of study and concentration – therefore, if you are running a business, you may want to outsource the online marketing aspect of your business to a firm. If you are unable to do this, then you should follow some of these principles when trying to get traffic.
Consistency – Whatever you do online, make sure that you are consistent. For example, if you want to attract traffic by writing a blog – make sure you write one blog post at the same time, every single day or week. This type of consistency will help your business reach new heights – furthermore, you will be able to manage these heights because of your manageable effort. Whether this is adding one contact a day on LinkedIn, guest blogging on one website a week, getting one high quality backlink from a website every single day – these efforts will “stack on themselves” as long as the efforts are consistent!
Develop Personal Relationships – The goal should always be to offer value and to develop personal relationships with your potential customers. Making the quick buck works at times, but it’s not the best way to establish long-term revenue; the only way to do this is to establish personal relationships with all of your readers and to go from there!
Offer Value – The initial goal is to offer value. Remember, we are trying to solve the pains and problems of our customers. That’s how we establish ourselves as experts in the niche! Therefore, by educating the customer or offering something of value to them – we automatically establish ourselves as an authority in our respective field.
Focus On One – Many people trying to build their business attempt to develop their traffic in many different ways – however – many times, it’s just best to focus on one method. Test out many in the beginning, and once you find out what’s most effective, than stick with it until you develop enough website traffic to hire someone to manage that one aspect! By using these basic fundamentals of website traffic, you can ensure your success today!
In this section, our goal is to master the art of compelling opt-in forms. Marketo uses high quality content to attract their traffic (remember, in order to GET you have to GIVE first). So in order to accomplish this – they have a great, informative blog post and at the end they have a call to action.
These are at the end of highly informative blog posts. Here’s one crazy fact: nearly EVERY Marketo blog post has a call to action at the end! This is usually an incentive to sign-up for an eBook, guide, or event. This leads to a web form which the subscriber inputs their information and becomes a long-term subscriber. Remember, offering value is important, but it’s also more important that you offer another incentive to get the visitor to subscribe to your e-mail. It’s not rocket science and anybody can perform these techniques with excellence! Just to summarize:
By doing this consistently, you will witness your wealth grow substantially!
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