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Search Engine Optimization – What It Means For You!

BY DIGITECH - March 21, 2011
Web Design

Austin SEO Firm adds in addition to social media integration like Facebook like and recommend buttons, search engine optimization has also been getting a lot of buzz lately!  There are companies springing up all over Austin and the rest of the country claiming to offer SEO services to their customers and guarantee an increase in web traffic, and who doesn’t want more traffic to their website right?  After all the more people looking at your business website usually turns into the more money in your pocket!  The problem with a lot of the Austin search engine optimization companies is that they charge literally by the keyword and also try to hook all of their customers into a monthly service fee.  So you may be asking why are people willing to pay so much money for these services?

People pay for SEO services because they get verifiable results!  I recently attended a seminar held by the City of Austin small business development program in which keynote speakers from the University of  Texas at Austin Business School shared some of their vast wealth of business knowledge.  At this event I exchanged business cards with most of the other small businesses in the class.  One of the topics discussed was about search engine optimization, so I decided to make an experiment of my own.  I took 6 of the business cards I received that night and did a simple SEO analysis of  how optimized each website was.  What I found was VERY interesting!

I found that all six of the websites that I analyzed were not SEO optimized, in fact, over half of the Austin companies had nothing listed at all!  There are several layers and facets of search engine optimization to get noticed on search engines such as google, bing and yahoo.  I will talk about the most basic and crucial requirements for search engine optimization in this article!

The three basic components of SEO for the pages on your website:

1) Title Tags – Each page on your website has a title.  The title appears in the top bar of your internet explorer and usually contains basic information about your company.

2) Page Descriptions – Each page on your website also has a page description; the description is a short paragraph which describes the content of the particular webpage and needs to be 160 characters or less.

3) Page Keywords – Each page has a list of keywords which are separated by commas.  There is no limit to how many keywords your page can have but you always want to pick keywords which target the type of customers you are trying to reach.

The key to SEO is keywords, keywords, keywords!  Sometimes people get confused when they hear “Keywords” and they think that it is only individual words; but actually keywords refers to short terms which target the customers you are trying to reach in addition to the individual words.  In laymen terms, the keywords are what a potential customer will type in their Google search box when they are searching for something.  For example if someone who lived in Austin, Texas was searching on Google to have a website designed, they would probably type in something like “Austin Web Design” or “Austin Web Design Companies.”  Both of those three and four word searches are considered one “Keyword” containing multiple “Keywords.”

Google matches each keyword individually as well as grouping the “Keywords” into a “Keyword” also knows as a search phrase.  The way Google rank’s webpages is a fairly complicated system of algorithms but basically what it does is tries to match the search term to its billions of websites based upon keyword relevance.  The more you repeat your target keywords throughout your site the more Google determines it as relevant to what the potential customer is searching for!

Case and point take a look at the below image of a Google search result

In my search I typed in digITech Web Design.  Google took that entire phrase and matched all of the words in the phrase to its database.  Take a look at everything in BOLD.  You notice that I have digITech Web Design in the title tag (which is the link that appears on top), it appears in the page description multiple times, it appears in the “Page Keywords” which are all behind the scenes in the code of your website and not visible, and it also appears in the actual website URL.  It does not appear in my website URL by coincidence, I purchased this particular domain because going into the process I already knew the keywords I wanted to target and implemented them into the actual domain, which in turn gives my website another point in the relevance game for my targeted keyword terms with Google!

Obviously my website appears as the #1 search result for these keywords but there are a few other facets to the SEO process which help boost this ranking in addition to the three essentials that I just described!  I will go over some of the other aspects of SEO in my next article so stay tuned!

If you are in Austin, Texas and need search engine optimization, website design, wordpress migration or anything else SEO call digITech Web Design Austin Today!

(512) 522-6494