Core Concepts of Search Engine Optimization

BY digiTech - April 8, 2011
Web Design Austin

Austin SEO is a loaded term, what does Search Engine Optimization really mean? When you are just getting into the business of promoting your website this is a very common question. Everyone wants to rank in the top 10 search results on Google but which way to go about doing that is not always so clear. The word search engine optimization is thrown around a lot on the web but this word really encompasses a variety of different strategies for promoting your website. This article is going to explain the strategies behind SEO and how they work!

What is SEO?

SEO means different things to different people, and can get really complex! I am going to make it simple and strait forward and break down the difference between SEO and SEM. There are really multiple components of SEO, the first phase of SEO is what we call “On-Page” optimization. On-Page optimization is always the first step you want to take when preparing to market your website to Google and the public. The On-Page optimization consists of integrating your target “keywords” or “Google search phrases” into the framework of your website; by changing the page title tags, page descriptions and page keywords to target your most valuable Google search terms you help improve your visibility the next time Google crawls your website. More information on this topic from my previous post [click here]

Content, Content, Content! Google loves to see content on your website, especially when your content and blog posts integrate the same keywords you were targeting in the previous paragraph and when your content is relevant to the rest of your website; so always try to incorporate these keywords into the framework of your website when planning your site development. Google uses complex algorithms to determine relevancy based on many different things including keywords, content and more. To determine the best keywords to use for your website visit the Google AdWords Keyword Tool. Once you run your first keyword search here you will understand what I am talking about when I mention keyword relevance.

If you are using one of the new amazing CMS systems for your website like WordPress, you can easily take your keyword integration one level further and actually integrate them into the URL for each one of your pages! For example, when you click About Us on my website you do not see https://www.digitechwebdesignaustin.com/page123?.php and you don’t even see https://www.digitechwebdesignaustin.com/aboutus, but using the built in Custom Permalinks you are able to easily change the URL for each page you create. For the About Us page this is my URL https://www.digitechwebdesignaustin.com/about-us/.

So you see that I have integrated four more keyword hits for the words about, austin, website, design by integrating them into my domain URL. The more keyword hits you have the better and Google will see that you have austin website design in your URL, your page title, your page description, your keywords, and through out the content of your page so naturally your site is going to rank higher when someone searches “Austin website design.” To enable these custom permalinks in WordPress, log into your control panel, click settings -> permalinks and select Custom Structure. In the Custom Structure box type in /%category%/%postname%/ and click save. You now have custom URL permalinks and you can edit these on each one of your pages right under the page title!

“On-Page” optimized website and basically markets it throughout the web. One of the most important and vital ways to get your site ranked in the top 10 for a Google search on a particular keyword is to get backlinks from other websites. Backlinks are links back to your website from any other website. There are many different ways to get backlinks which we will discuss in our next blog article, but it is important to remember that backlinks are an essential part of promoting your website and without these vital links it is very unlikely that your website will rank! SEM also involves contacting other blog owners, universities and government agencies, attempting to get them to publish an article or post about your product or service with a link back to your website on their site. .EDU and .GOV websites carry much more weight when you get a backlink from one of these trusted website domains.

Google uses something called PR or Page Rank on a scale from 1-10 with 10 being the highest. If a site with a PR of 8 provides a backlink to your website it carries many times more depth and weight than a site with a PR of 2. This is why if you are lucky enough to get a backlink to a popular site with a high PR like TMZ.com or Facebook.com you will see your Google search rankings improve dramatically. People pay thousands of dollars to get links like these! Gaining backlinks is a time consuming and expensive process but the potential ROI of this investment is very high. More information on backlinks, how to get them, and SEO Statistics such as Page Rank are coming in our next post.

Once your site is “On-Page” optimized, your next step is to distribute your website domain throughout the web. One of the most important and vital ways to get your site ranked in the top 10 for a Google search on a particular keyword is to get backlinks from other websites. Backlinks are links back to your website from any other website. There are many different ways to get backlinks which we will discuss in our next blog article, but it is important to remember that backlinks are an essential part of promoting your website and without these vital links it is very unlikely that your website will rank! SEO also involves contacting other blog owners, universities and government agencies, attempting to get them to publish an article or post about your product or service with a link back to your website on their site. .EDU and .GOV websites carry much more weight when you get a backlink from one of these trusted website domains.

Google uses something called PR or Page Rank on a scale from 1-10 with 10 being the highest. If a site with a PR of 8 provides a backlink to your website it carries many times more depth and weight than a site with a PR of 2. This is why if you are lucky enough to get a backlink to a popular site with a high PR like TMZ.com or Facebook.com you will see your Google search rankings improve dramatically. People pay thousands of dollars to get links like these! Gaining backlinks is a time consuming and expensive process but the potential ROI of this investment is very high. More information on backlinks, how to get them, and SEO Statistics such as Page Rank are coming in our next post.

digITech Web Design provides excellent proven, result driven SEO Services to our clients, Click Here SEO Austin to view our packages!

BY digiTech

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