So you asked for it, and here it is! During the next 45 minutes I will be presenting the top ten things you must do on your website to drive traffic from an insider point of view. This is going to be a high level overview on some very important key concepts. I know many of you will want to implement these strategies, and to do so you must understand them fully. Due to time constraints we cannot go into full detail on each topic but much more will be revealed in our upcoming Tele-Seminar!
So let’s Dig In:
1. Framework – You must have the proper framework on your site. The framework is the infrastructure your webpage is built upon (code and software such as a CMS) by which your website will operate. In the old days if you wanted to change a picture or text on your site you had to hire a developer, but with the advent of WordPress, this is no more. To be successful and not spend a fortune you MUST use WordPress for the framework of your website.
2. Design – Your website must be streamlined and attractive, the UT school of business will teach you if your website is not attractive, or if you have too many options, the customer will look but never buy. If you present a small number clear, visually attractive options to your customers, you are much more likely to close the deal.
3. Above The Fold – There is something us web developers call “Above The Fold.” Statistics show that you have about 5 seconds to catch a customer’s attention from the moment they land on your website, which means you don’t have time to waste by having the customer scroll down. The main sales pitch, or core of your products need to be presented in a visually attractive manner “Above The Fold” of the website, which is the point to where you have to scroll down to see more.
4. CONTENT – I bolded this one because having content on your website is one of the single most important factors in gaining “Organic” Search engine rankings on Google. The more pages of content you have on your site with relevant content towards your business or subject matter (which naturally hits on your target keywords) the higher your search engine rankings will be on Google.
5. On-Page Search Engine Optimization – This topic ranks hand in hand with having the proper Content. On-Page SEO consists of “Meta Tags” which consist of the Meta Title, Meta Description and Meta Keywords. You always want to put search phrases in these fields that you would want a customer to actually search for on Google and then pull up your site. For Example, my targets are “Austin Web Design” “Austin WordPress Developer” See figure 1.1 & 1.2 on the next page:
Figure 1.1 – I Googled the following search term
Notice all of the words circled in red which are in Bold. These are all keywords that Google hit on in regards to my “Search Term” above. As you can see when I purchased my actual domain originally, I put those keywords in the domain itself because Google will hit that as well, but this is less important.
6. Utilize WordPress Plug-In’s – One of the best things about the WordPress CMS (Content Management System) is the use of Plug-In’s. There is a plug-in for almost anything you can think of from streaming video players, to website security plug-in’s. I try and keep up with the hottest plug-in’s to utilize their benefits. There is a phenomenal Search Engine Optimization plug-in that will be disclosed later.
7. Social Media Integration – There is a difference between social media and social media integration. This is a huge topic which we will go into more detail in the Tele-Seminar but do not under estimate the power of social media networks such as Facebook and Twitter! Word of mouth is still the best way to gain and attract loyal customers in a local market, but word of mouth is slowly becoming word of message! There is code you can integrate into the framework of your website to really take this to the next level and beyond, if you want to know more, just ask!
8. Google Webmaster Tools, Sitemaps & Analytics – Make use of the tools at your disposal, especially if they are given to you FREE and by Google J. Webmaster tools actually allows you to register your website with Google as the owner, then you can generate a sitemap (which is a directory of all the pages on your website) and upload it to Google so they know exactly what to crawl then Google’s bot scans your website. Google Analytics is another free service which provides data on how many visits you get per day to your website, what location they came from and much more info!
9. Google Ad-Words & Facebook Ads – These are two of the most popular pay per click channels for use in driving traffic to your site and they can be highly successful depending on your type of business and your budget. Basically your ad will be displayed at the top of any search results, and you pay a certain fee every time someone clicks your ad, fee varies from $0.10 to $40.00 per click depending on the competiveness of the keyword you are targeting!
10. BACKLINKS – I saved this for last, but it is definitely not least. Backlinks, along with #4 and #5 from this handout are the essential backbone of “Organic” Search Engine Optimization. A backlink is a link to your website from another website, and these are VERY important in determining your rankings. There are many ways to get backlinks, all of them cost money but the potential ROI on Organic SEO is unlimited. Backlinks along with the other factors discussed above are all used by Google to determine your “Page Rank” and where you appear when someone does a certain search on Google.