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Tracking Your Website Traffic With Google Analytics

BY DIGITECH - May 23, 2011
Web Design Austin

Austin SEO firm suggests that once you spend the time and money developing your website, the digital face of your company, you want to gain the most traffic possible right? There are thousands of ways to draw traffic to your website, and many types of marketing campaigns to accomplish this goal, but which ones really work? Google Analytics is one of the best tools on the internet to track all of your website traffic, and best of all it is FREE! The Google technology powerhouse is constantly improving their products and services in addition to creating exciting new products and Google Analytics is no different.

The first step is to sign up for analytics using your existing Google account or create a new one if you don’t currently have one, you can do that here I would suggest creating and maintaining a Google account if you want access to the thousands of amazing free features they have to offer. Tracking your websites visitors has never been easier, and you also have access to many other useful features. My favorite feature is the visual graph of visitors, it allows you to actually visualize over a certain time period the daily traffic to your website. What this does is actually allows you to see how successful your marketing campaigns are (or are not) on a day by day basis. I noticed several large peaks in traffic when I launched a new email campaign, and I also saw a certain period where there was no change in traffic through a Pay Per Click campaign. This allows you to adjust your strategies with verifiable results and is hands down the most helpful feature right on your dashboard.

Here is an example of what your active Google analytics dashboard will look like:

Notice you have a very nice graphic interface on your dashboard which gives you a snapshot view of your website traffic, a map of the world which shows the number of visitors broken down by country, and a handy pie chart which shows which percentage of your traffic is coming from search engines, referring sites, or direct traffic. These are three key features in addition to hundreds of others, and I definitely recommend that any business owner add the Google Analytics tracking code to their website. All you have to do is copy and paste the automatically generated code into your website or your Google Analytics plug-in if you are using WordPress, verify your account and start monitoring your traffic through your dashboard!

This is yet another simple key to a successful business using technology developed by Google, stay tuned for more helpful information from digITech Web Design!