The Objective

As a community under the Brookfield Residential brand, we wanted to tie in the parent company without getting lost in that brand. We designed Blanco Vista around a beautiful 200 year old heritage Oak tree that sits at the entrance to the community. This tree became the clear focal point for their unique brand story to exude power, stability, and growth.

services

  • Digital Strategy
  • UI / UX
  • Web Design
  • Development
  • SEO
  • Video Production

The Solution

We produced a time lapse video from sunrise to sunset focused upon the movement of the stunning heritage tree to bring home the central Texas experience. Oak trees are known for their longevity and strength which is a message that we wanted to convey to home buyers. We designed a series of concentric tree rings that are used as branding elements throughout the website that flow with the Heritage Tree and also speak to endurance. In addition to being visually stunning, the Blanco Vista website was designed from the ground up through research and testing to drive conversions to meet our client’s goal for new home sales.

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