The Objective

The caliber of quality Brookfield Residential is known for was not being reflected through their web presence. We needed to create a personalized digital experience to reach a wide range of markets and variety of customers. The heart of our strategy and design was to build user confidence and simplify the new home decision-making process.


  • Web Design
  • Development
  • Content Strategy
  • SEO
  • User Experience

The Solution

We worked with Brookfield Residential to engineer a Brookfield Texas website that was intelligently designed to showcase their master planned communities and homes for sale across the great state of Texas. A key component of this project is the interactive floorplan module that we developed which allows users to browse homes for sale, explore the floorplans for those homes and add desired features at the click of a button. The module allowed for a floorplan overlay that allowed you to customize and visualize your floorplan with ease.

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