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The Objective

To create a presence in the Texas market for the multi-billion dollar global homebuilder Brookfield Residential designed to increase conversions that lead to new and quick move-in home sales.

- Increase home sales conversion rate
- Intuitive home search by community
- Integration with Salesforce CRM
- Improved user experience
- Bounce rate optimization
- Hubspot marketing automation


  • Web Design
  • Development
  • Content Strategy
  • SEO
  • User Experience

The Solution

We worked with Brookfield Residential to engineer a Brookfield Texas website that was intelligently designed to showcase their master planned communities and homes for sale across the great state of Texas. A key component of this project is the interactive floorplan module that we developed which allows users to browse homes for sale, explore the floorplans for those homes and add desired features at the click of a button. The module allowed for a floorplan overlay that allowed you to customize and visualize your floorplan with ease.

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