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Citizens Inc

Citizens, Inc. is an insurance holding company listed on the New York Stock Exchange (NYSE: CIA). They are committed to selflessly serve others by delivering financial security and peace of mind to individuals and families around the world.

Digital Strategy
User Experience Design
Visual Design


Through Citizens insurance subsidiaries, they pursue a strategy of offering traditional insurance products in niche markets. Their objective is to help policyholders, so they can build a secure financial future and be ready to handle unexpected events. Citizens reached out to DIGITECH realizing their website was outdated and they were unable to make routine edits on their existing site.

The Solution

We worked with the Citizens Inc team to reorganize their sitemap and navigation in a more user friendly way that more accurately represents their offerings and increases usability. Their new site is clean and fresh and allows their team to make updates to any page they want as well as post dynamic content as needed. They have a repository for important documents that are regularly updated and changed that they can now manage on their own.




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