The Objective

Easton Park is a master-planned community focused on the best that Austin has to offer and is designed around “The Bench” which is their central branding component. The Easton Park red bench connotes “Communal Living” and it was our job to craft a creative experience that brought the look and feel of Austin, Texas home.

services

  • Digital Strategy
  • Rapid Prototyping
  • UI/UX Design
  • Web Design
  • Motion Graphics
  • SEO

The Solution

A key component of this project is the motion graphics animation designed for “The Bench.” This area features two layers, the first layer that portrays a component of the community through text, but upon hover that same plank comes to life in vivid color and animation to tell a story. We utilized cutting edge animation technology to make this project truly award winning. Through the use of stunning creative design, we were able to capture the short attention span of millennials and increase conversions while delivering an Austin-centric design.

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