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OVERVIEW & OBJECTIVE

The old website was outdated, built on a CMS that was impossible to edit and the brand needed a reboot. We worked with the team at Election Science to create a robust new user experience built on the WordPress CMS that allowed the team to easily edit and update all areas of the website including their landing pages for paid search campaigns.

services

  • Digital Strategy
  • Information Architecture
  • User Experience Design
  • Visual Design
  • WordPress Development
  • Landing Page Development
  • Speed Optimization

The Solution

We created a research based solution designed to increase conversion rates, maximize engagement using the Salsa CMS, build an audience using various pop-ups and opt-in forms and increase organic search rankings on Google. Equally as important, we developed the new website using WordPress CMS best practices that allowed Election Science to solve a critical pain point and allowed the team to fully edit and update their digital presence.

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