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The Objective

As a community that had yet to break ground, the Kissing Tree project presented several unique challenges to overcome. While the majority of the amenities to be built within the community were not defined at project launch, our team worked hand in hand with the residential marketing team to build a digital foundation that would carry the brand into the future and meet the following goals.

- 55+ Buying Preferences Research
- Lifestyle Focused Messaging
- Strategic 55+ Visual Design
- Agile Development Able To Pivot
- Achieve Aggressive Launch Date

services

  • Digital Strategy
  • User Personas
  • User Research
  • Web Design
  • Development

The Solution

We worked relentlessly alongside the internal Brookfield Residential team with a small army of PR firms and creative agencies to craft a solution that met all of our project goals and delivered a final product by our community launch deadline. With in depth data on the buying preferences for the age 55+ demographics and strategic content in hand we sought out to create a visually stunning website that was sure to captivate our target audience. We celebrated success together at the ground breaking ceremony for Kissing Tree where we showcased their new digital presence.

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