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The Objective

With core messaging established, Oxbow Advisors desperately needed an updated user experience. They clearly understood the needs, values, and challenges of their potential clients but struggled with reaching that audience digitally. Our first object was not only showing that Oxbow fully understands their users, but to portray the brand as a trusted resource at the top of their industry.

services

  • Content Strategy
  • User Research
  • UI / UX Design
  • Development
  • Marketing

The Solution

Users were looking to Oxbow at a vulnerable and pivotal time in their lives, right after they had sold their company. Our solution to this was to create a user interface that separated the brand from wall street and taking them to main street with stunning images and simple taglines. The navigation needed to facilitate clear action from the ideal audience while providing an educational component through the use of video.

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