The Objective

Global contractor compliance leader pec safety needed a complete brand overhaul to position the company for an upcoming merger & acquisition. We wanted to give the brand a softer, modern look and feel that took shape throughout the branding process. The challenge lied in formulating an approach for a large scale website with numerous audience segments and building out a simplistic user experience design that allowed their users the ability to connect with the brand. Through advanced work in our information architecture process, we were able to create an experience that positioned the brand for growth.