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Global contractor compliance leader pec safety needed a complete brand overhaul to position the company for an upcoming merger & acquisition. We wanted to give the brand a softer, modern look and feel that took shape throughout the branding process. The challenge lied in formulating an approach for a large scale website with numerous audience segments and building out a simplistic user experience design that allowed their users the ability to connect with the brand. Through advanced work in our information architecture process, we were able to create an experience that positioned the brand for growth.


  • Branding + Identity
  • Information Architecture
  • Content Strategy
  • User Experience Design
  • Visual Design
  • WordPress Development
  • On-Page SEO

The Solution

We started by getting a deep understanding of the brands audience segments and then conducting user journey's to map out the path of least resistance. Taking a data driven approach to information architecture, we were able to craft a new website structure that allowed pec's users to interact with the website in a way that was not possible before. All this hard work turned into a stunning new user experience design that positioned the brand for their upcoming acquisition.

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