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The Objective

To establish a world class user experience based upon similar event websites such as to allow users to easily find, navigate and select events for the annual PPAI expo conference and interact with the brand and mobile application.

- Information Architecture
- Event Registration and Strategy
- Color Coded Event Registration
- Attract, Engage and Convert Attendees
- Improve UI/UX, CTA’s and CRO


  • Research + Discovery
  • Information Architecture
  • User Experience Design
  • Web Application Development
  • Search Engine Optimization

The Solution

We worked with the internal PPAI team on our 3rd project with the brand to create a world class event management system to compete with some of the best in the industry such as and help increase their user engagement and retention using the web application which has been a smashing success and a fun project working with one of our favorite clients.

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