The Objective

While their billboards always catch the eye, Reagan Outdoor Advertising's website was forgettable and outdated. We needed to revitalize their visual identity to go beyond the product and display the benefits and ROI of outdoor advertising. The user journey also required an immediate CTA for large file uploads of artwork.

services

  • User Research
  • UI / UX Design
  • Development
  • SEO
  • Content Strategy

The Solution

We digitally re-positioned their brand through a unique minimalist approach using a full viewport creative design. We pulled inspiration from several leading organizations around the globe and built in an interactive billboard management system through the Google Maps API where you can browse billboard locations nationwide. To top it off, we created a mind blowing geo-centric design that reflected the heart of each market Reagan represents.

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