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Global Rebrand for the Biggest name in Music.

Universal Music Group

Global Rebrand for the Biggest name in Music.

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SERVICES
Information Architecture
User Experience Design
Visual Design
Front End Development
SiteCore ASP.NET CMS

OVERVIEW & OBJECTIVE

KillerTracks, a division of Universal Music Group is re-branded as Universal Production Music. Our team collaborated with the UMG team in Los Angeles to craft a new human centered digital experience built on SiteCore that maximizes usability with an intuitive yet robust search functionality to browse their library of production music.

Austin SEO Agency - Universal Music Group Case Study
Music is Universal

The Solution

We took Universal Production Music through our in-depth research & discovery phase to help the brand understand how their new brand + identity will be translated into a successful new product launch. Through a research based information architecture process, followed by an in-depth human centered design process the DIGITECH team crafted a stunning new UX design that positioned the brand for growth.

 

 



Universal Music Group SEO Strategy Implementation
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