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OVERVIEW & OBJECTIVE

KillerTracks, a division of Universal Music Group is re-branded as Universal Production Music. Our team collaborated with the UMG team in Los Angeles to craft a new human centered digital experience built on SiteCore that maximizes usability with an intuitive yet robust search functionality to browse their library of production music.

services

  • Information Architecture
  • User Experience Design
  • Visual Design
  • Front End Development
  • SiteCore ASP.NET CMS

The Solution

We took Universal Production Music through our in-depth research & discovery phase to help the brand understand how their new brand + identity will be translated into a successful new product launch. Through a research based information architecture process, followed by an in-depth human centered design process the DIGITECH team crafted a stunning new UX design that positioned the brand for growth.

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