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Universal Music Group

Global Rebrand for the Biggest name in Music.

Information Architecture
User Experience Design
Visual Design
Front End Development


KillerTracks, a division of Universal Music Group is re-branded as Universal Production Music. Our team collaborated with the UMG team in Los Angeles to craft a new human centered digital experience built on SiteCore that maximizes usability with an intuitive yet robust search functionality to browse their library of production music.

The Solution

We took Universal Production Music through our in-depth research & discovery phase to help the brand understand how their new brand + identity will be translated into a successful new product launch. Through a research based information architecture process, followed by an in-depth human centered design process the DIGITECH team crafted a stunning new UX design that positioned the brand for growth.




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