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The Objective

We took two separate business units that sell the same product at UMG under two different brand names, designed + developed competitive, yet fair and balanced websites, cross both sectors, that provide best in class user experiences and equal opportunities.

- Sitecore ASP.NET Development
- Complex Wireframing
- Stunning Visual Design
- Front End Development
- Improve UI/UX, and SEO


  • Wireframing
  • Content Strategy
  • User Experience Design
  • Front End Development
  • Search Engine Optimization

The Solution

Our first step was to run both projects simultaneously yet completely autonomous from each other. This would allow us to bring to life the executive stakeholders vision for each brand while keeping them unique. We then worked with the UMG IT team to build a design based off the main site that would be developed directly as two microsites on the main website while keeping search engine optimization intact.

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