Maintaining an online presence today takes more than establishing a great-looking website. Search engine optimization (SEO) is an important element to master in order to be successful online.
However, for most business organizations, being able to put the time and energy necessary into SEO efforts while also managing other important aspects of the business can be a difficult thing to do. This is where working with an SEO agency can be a great choice
While many think that an SEO agency simply tracks your search engine rankings and helps you with keyword choices for your content, agencies can provide a number of important services.
There are a variety of variables that can impact how well a website is ranked on search engines. SEO agencies will often conduct a thorough and comprehensive SEO audit at the beginning of a working relationship to help you get an accurate depiction of how well or poorly your website is performing in certain areas.
By helping you identify important areas of improvement, you’re able to minimize wasted efforts on unnecessary site modifications and can instead know exactly which areas to focus on first.
Although forward-facing elements like website content or navigation are an important part of SEO, there are other important technical elements that should also be considered. SEO agencies are able to help diagnose a website’s overall performance, including its mobile responsiveness and page loading speeds.
Since search engines like Google place a high value on creating a great user experience, being able to identify poor technical performance on a site and address it is another important service the agencies can provide.
While many businesses may do in-depth research into their target audience before releasing a new product or service, this doesn’t necessarily include the types of keywords they’ll use when looking for them on search engines. SEO agencies help to break down this important metric to help identify the most relevant and achievable keywords to target for better search engine rankings.
Keyword research can often be a lengthy process, which is why an SEO agency can be a great solution for growing businesses. Using a variety of techniques and SEO solutions, agencies can streamline the keyword research process and give businesses clear digital marketing targets to pursue.
The content on a website or blog is one of the primary variables that search engines look for when ranking pages in their search results. However, creating SEO-friendly content is much more than just stuffing a bunch of keywords onto a webpage.
SEO agencies have access to skilled writers and content specialists who can help identify and respond to a user’s search intent. This makes the content much more credible to search engine algorithms, increasing the likelihood that a webpage will rank in organic search for chosen keywords.
On-page optimization looks at the individual elements of each web page that are seen by both users and search engines. SEO agencies see how these different pieces are performing in relation to rankings and then help their clients fine-tune things like title tags, meta descriptions, image optimization, and internal linking.
These might seem like small details, but they add up quickly. A well-optimized website signals to search engines what your content is about, making it easier for the right people to find what they’re looking for.
There are countless other websites all trying to gain more traction online. Because of this, having great content and a good-performing website isn’t always enough for companies to get the attention they deserve.
Link building is a vital part of SEO and essentially involves gaining links to your website from other websites or blogs in your niche. These links actually help to increase the credibility of the site they’re pointing to, acting as positive votes in the eyes of search engines.
While the process of gaining reputable links for credible, high-authority websites can be very time-consuming, SEO agencies can help expedite the process since they often have long-standing relationships with a variety of online brands.
Many businesses operate both in physical brick-and-mortar stores and online. However, poorly executed SEO campaigns can lead to just targeting a broad online audience instead of leveraging the “ready-to-buy” attitude many people have when looking for local products.
SEO agencies can help their clients customize their local presence online to capitalize on the individuals looking for local companies to purchase from. This often involves establishing and customizing various business profiles while building SEO campaigns specifically focused on attracting local customers.
SEO isn’t a set-it-and-forget-it process. SEO agencies continuously monitor key website metrics such as traffic, rankings, conversions, and user behavior. They use this data to analyze what’s working, what’s not, and how to refine the strategy.
Regular reporting keeps companies fully aware of where their investments are going and how well they’re returning profitable results.
It’s not uncommon for many organizations to try to manage their SEO efforts on their own. The results they experience will often depend on the size of their organization and the amount of time and resources they have to invest.
However, while many companies may see some success in monitoring and adjusting their SEO efforts over time, relying on a professional SEO agency can bring a number of great benefits.
SEO is a complex form of digital marketing that changes constantly, and new rules apply each year. As new AI powered search engines are released, and search engine algorithms constantly modify how they decide to rank different websites, keeping up with the latest best practices and trends can be difficult.
SEO agencies have dedicated teams of specialists with years of experience ranking company websites and who are passionate about planning and executing SEO campaigns. These experts stay updated with the latest industry developments, allowing them to create data-driven strategies that align with new algorithms while helping organizations meet their objectives. This in-depth knowledge helps organizations avoid expensive missteps along the way and ensures they’re seeing the best returns on their marketing spend.
Learning the ins and outs of SEO and then implementing it effectively is a massive time commitment. SEO agencies free up this valuable time and internal resources, allowing organizations to focus on their core business competencies.
SEO agencies will handle the day-to-day tasks of SEO management – from keyword research and content creation to technical audits and backlink building. This frees up teams to focus on what they do best, whether it’s developing innovative products, delivering exceptional customer service, or closing more sales.
By outsourcing your SEO to a qualified agency, you’re able to get immediate access to a team of experienced marketing professionals who will work tirelessly to improve your search engine ranking, all while you concentrate on running your business.
Reputable SEO agencies will have access to a wide range of advanced software and online tools that go far beyond the free SEO options found online. These tools combined with the expertise of SEO agency teams can help to provide in-depth data analysis, backlink monitoring, competitor tracking, and advanced keyword research.
Having on-demand access to these tools gives agencies the data insights they need to help organizations make highly informed decisions about which tactics to continue using and which ones to modify when improving SEO.
Although many free SEO tools can be helpful when looking at surface-level improvements for a website, trying to achieve the same level of results using solely free options would be exceptionally time-consuming and likely a less comprehensive method of performing SEO work – potentially damaging a company’s overall results.
While most SEO agencies won’t hold themselves accountable for the exact results they deliver, they will provide proof that their efforts are improving their clients’ appearance on search engine results pages (SERPS). More importantly, reputable agencies don’t just theorize about strategies—they meticulously track key metrics like website traffic, rankings, and conversions.
The result-oriented mindset of SEO experts means they constantly analyze data, optimize tactics, and find ways to improve their clients’ websites’ performance. When they maintain a focus that goes beyond just increasing traffic, it shows that they understand that true SEO success helps drive real business outcomes and can lead to an increase in organic traffic, leads, sales, and brand awareness.
It’s important to know that not all SEO agencies are created equal. While certain agencies may only specialize in certain services, others may offer a more comprehensive suite of SEO solutions.
Below are some of the different types of SEO agencies available and their areas of focus:
B2B SEO agencies cater to businesses that market their products or services to other businesses. Because of this, they usually have a deep understanding of the B2B landscape, including the extended sales cycles, longer decision-making processes involving multiple stakeholders, and the importance of establishing thought leadership by creating and distributing high-quality content.
B2B SEO agencies specialize in being able to create digital marketing campaigns to attract more niche audiences while knowing how to take the highly technical subject matter and make it appealing and understandable to a wide range of buyers or other key decision-makers.
Often the audiences that B2B SEO agencies are experienced in targeting include procurement specialists, C-suite executives, security officers, and operational department heads.
Ecommerce SEO agencies are focused specifically on helping online stores increase the visibility of their products online. There are a number of important factors that go into creating both a credible and search-optimized ecommerce website, and agencies focused in this area have a wide range of solutions to help businesses manage their business online more successfully.
An ecommerce SEO agency will typically specialize in product page optimization, helping to streamline site navigation while also ensuring the customer’s journey is as seamless as possible from the time they land on the website to when they make a purchase.
SEO strategies for ecommerce agencies will often include meticulous keyword research that captures shopper intent, helping you attract customers searching for specific products or browsing more generally within your category.
Enterprise SEO agencies have the experience and resources to manage SEO projects on a much larger scale than smaller businesses, handling incredibly large and complex website structures, multiple subdomains, and international expansion. Enterprise SEO strategies often involve complicated website migrations needing comprehensive technical audits and coordination with in-house development teams for large-scale implementations.
Because they help manage higher-volume campaigns, enterprise SEO agencies often have a dedicated team of experts, including experienced project managers, technical SEO specialists, content strategists, and link-building professionals who work collaboratively to develop and execute holistic SEO strategies. They also leverage advanced tools and technologies to analyze large data sets and provide data visualization solutions to their clientele.
In addition to the technical aspects of SEO, enterprise SEO agencies also take on a more comprehensive role when it comes to helping the organization meet a wide range of objectives. This includes helping them manage all aspects of their content marketing, brand reputation management, and social media marketing to build authority and visibility online.
Certain agencies specialize more exclusively in technical SEO. These agencies will put more of their focus on the nuts and bolts of website optimization, ensuring search engines can efficiently crawl and index a website.
This isn’t to say that technical SEO agencies don’t provide a lot of value. They help identify and address critical issues like site speed, mobile responsiveness, crawlability, structured data, and complicated website redirects.
Local SEO agencies help clients increase their visibility and reputation in local markets. They do this by working with businesses to optimize their visibility on local search engine results pages, Google Maps, and online business directories.
In order to maximize the benefits of any local SEO efforts made, agencies will also work to assist organizations in claiming and managing their Google Business listings while also building important local citations from other reputable local websites to help increase the likelihood of ranking well in local search results pages.
WordPress is one of the world’s most popular website platforms, and some SEO agencies specialize in optimizing sites built on this content management system (CMS). They have in-depth knowledge of WordPress-specific plugins, themes, and best practices to maximize a website’s SEO potential.
WordPress SEO agencies will typically help businesses select SEO-friendly themes, optimize their content using popular free or paid plugins, and address any technical issues that might arise within the WordPress environment.
An SEO web design company will often help a company perform a complete overhaul of its current website, improving usability, site speed, and technical aspects while performing other optimizations to create a beautiful and functional website that will be friendly to search engines and site visitors alike. Often, SEO Web Design companies and WordPress SEO companies will overlap due to the large number of websites utilizing WordPress as a platform.
White-label SEO agencies provide services that other agencies or marketing firms can resell to their own clients under their brand name. This is a behind-the-scenes partnership designed to help extend the offerings of a client’s own SEO services without associating them with another brand.
White label SEO companies can offer the much needed assistance SEO companies need when they begin to scale. Rather than needing to invest heavily in their own infrastructure or technology solutions, they can leverage the proven capabilities of larger SEO agencies while maintaining an affordable subscription cost.
Video content is becoming increasingly important for attracting larger audiences to a website and through search engines. Video SEO agencies specialize in optimizing videos for search engines, both on YouTube and within wider search results on Google and other video-sharing platforms.
Optimizing videos for search involves various steps and metrics, including keyword research for video titles and descriptions, adding captions and transcripts for accessibility, optimizing video thumbnails, and embedding videos on websites to increase their visibility.
Video SEO agencies help organizations leverage video as a powerful tool for not only increasing brand awareness about products and services but also playing a critical role in their lead funnel.
With most internet searches now happening on smartphones, mobile SEO is crucial for success. Mobile SEO agencies ensure websites are optimized for smaller screens and device touch interactions, delivering a seamless user experience for those on the go. This involves factors like fast page loading speeds, responsive design (where a website’s layout adapts to different screen sizes), and avoiding elements that can be tricky for mobile users, like intrusive popups or banners and images that don’t properly load.
SaaS (Software as a Service) businesses often have unique SEO challenges, such as attracting qualified leads and competing in a crowded online market. SaaS SEO agencies understand the specific needs of subscription-based software companies and work closely with their clients to help them attract more business.
SaaS SEO agencies will structure campaigns to consider the longer selling cycles in the SaaS industry. They will help create content that addresses the customer’s needs and optimizes for paid conversions or free trials and demos. SaaS SEO often requires showcasing a product’s value proposition and addressing common objections through high-value, informative content.
With technology continuing to advance over the years, there are now incredibly powerful tools that can be used to maximize the effectiveness of SEO campaigns. AI SEO agencies leverage the power of artificial intelligence to streamline and optimize various aspects of both on-page and off-page SEO.
AI-powered tools can assist with tasks like in-depth keyword research, content generation, technical audits, and trend analysis. Agencies specializing in AI SEO use these cutting-edge technologies to gain valuable insights, and automate some of the more repetitive and time-consuming SEO tasks to save on time and costs.
By partnering with an experienced SEO agency like DIGITECH, you can help your business stay focused on creating the very best products and services while offloading the responsibility of bringing you more site traffic to digital marketing experts.
If you’re ready to unlock your website’s potential and open up a variety of new revenue streams, contact DIGITECH today.
SEO is a long-term investment. While some results might appear quickly, it typically takes several months to see significant improvements in rankings.
Reputable agencies won’t guarantee specific rankings, as search engine algorithms constantly change. Be wary of any agency that makes these types of promises and instead partner with reliable SEO agencies who are transparent in their approach and provide reasonable, but high-value expectations.
If you have the time, resources, and are willing to embrace the constant learning curve, you can try DIY SEO. However, SEO agencies have the expertise, tools, and experience to deliver better results faster, while also helping to save on expensive technology costs down the road.
Look for agencies with a proven track record, transparent reporting, and expertise relevant to your industry. Get client testimonials and case studies to understand their capabilities and don’t forget to look for positive (or negative) reviews online to help you make your decision.
