Online presence is an important factor for any business that offers services, including plastic surgeons. All plastic surgery practices need digital marketing, a well-designed website, social media, and content that enhances their visibility in the local community.
There can be a lot of competition among plastic surgeons, however. The best way for a plastic surgery practice to stand out is with search engine optimization (SEO), which optimizes your website content and increases your ranking in the search engine results pages, ultimately increasing your conversions.
Plastic surgery SEO is a collection of techniques and strategies that increase your website’s search engine ranking. SEO tactics boost your visibility on search engines like Google, exposing your practice to more prospective patients.
Whether it’s SEO for plastic surgeons, SEO for doctors, dermatology SEO, or drug rehab SEO, any SEO campaign aims to make the business’s website the top search result for the market and related search queries.
When users search terms like “plastic surgeon near me,” “cosmetic procedures,” or “best plastic surgeon in [city],” you want your website to be among the first on the list. Whether you use plastic surgery SEO services from an SEO company or do it on your own, an effective SEO strategy can drive more traffic to your site, and by extension, earn you more new patients.
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There are many benefits to SEO for plastic surgeons, including:
About 53% of web traffic comes from organic search, and 60% of marketers say that their highest quality leads come from SEO-engaged customers. This is because users are looking for solutions to their problems, which they can find in the top search results.
Ranking on the first page of Google is key to getting your plastic surgery practice in front of customers. Earning one of the top spots can significantly increase your click-through rate, and claiming the Featured Snippet not only gets you above the top spot but captures the attention of users.
Getting on the front page is earned, in part, by building authority for your plastic surgery website. Even if you have valuable content that provides the best answers to search queries, without a quality experience, they won’t be able to find it once they land on your site.
The same factors that Google uses to rank websites, such as mobile friendliness, content quality, and website speed, also contribute to trust. Playing by these rules challenges you to keep your website in the best shape possible.
Users may not understand the intricacies of the rankings, but they do know that Google provides the most relevant, valuable results first. That’s why they choose the top search results to find the answer to their query.
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Optimizing user experience is a core element of SEO that continues to grow in priority. It’s a ranking factor for Google, along with factors that are part of user experience like page speed. Featured snippets and other in-search elements also rely on positive user experience and pull vital information like answers to questions, images, and more onto the search page itself.
Google’s priority is to offer the best experience for search users, so the websites that address the query and provide a positive user experience are most important. If a user were to click on a website and experience negative effects like annoying popups or poor mobile compatibility, they’ll leave quickly. Google then understands that the website isn’t valuable to the user, dropping its ranking.
When your plastic surgery practice is more visible, you gain more brand awareness. Your practice is a brand like any other, and you can’t attract patients if no one knows you exist. Once you’re on the first page and climbing to the top spot, you’ll generate more touchpoints with patients who can then associate your brand with solutions to their problems.
Brand awareness is key if you’re in a highly competitive market like plastic surgery. You’re competing with other plastic surgery practices to gain patients, so you want to be top of mind for users inputting questions or directly searching for a plastic surgeon in their area. Otherwise, all that search traffic could end up going to your competitors.
SEO is a powerful tactic that’s also inexpensive to implement. You can do the work yourself with just your current resources, but even if you hire a specialist or work with an agency, plastic surgery SEO still gives you more bang for your buck than other marketing strategies.
Better yet, SEO has long-term benefits. Your upfront investment continues to pay off for months or years, despite changes and updates to SEO tactics. Your website and content continue to work for you – long after the initial work is completed.
A lot goes into SEO, but here are some tips to get you started.
The Google My Business Page is vital to your local SEO for plastic surgeons. This is essentially an online directory that offers all the pertinent information about your business, including your name, address, and phone number (NAP), Google Map location, and reviews.
Before you begin any SEO work, claim your Google My Business page for your plastic surgery practice. Google will verify your business, then you can update the information.
From there, you can add a few categories that are relevant to your business services and business description, which is the most important part of your page. You can also add images to help prospective patients see your quality of service.
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Having a website isn’t enough anymore – it has to be optimized for SEO. And for plastic surgery, prospective patients are looking for a lot of information before they choose a clinic. This gives you plenty of opportunities to create content that attracts them.
Add “before and after” photos for your cosmetic surgery procedures, cover the common questions about plastic surgery that most patients ask in blog posts, and add frequently asked questions to your service pages to strengthen them.
Make sure you’re conducting keyword research and including competitive keywords throughout your content and website. They should appear in the copy, page URL, title tags, headers, and subheaders. Including a lot of keywords is important but avoid overusing them to the point that your content’s value suffers for it.
Because most users search for information on their mobile devices, mobile friendliness is a crucial factor for Google rankings.
Mobile friendliness means your website works the exact same way across devices. For example, features like navigation drop-down menus are limited, since they can be difficult to use on mobile devices.
Even if you follow SEO best practices perfectly, there’s no guarantee that you’ll end up on the front page of Google. Link building from high-authority sites can help you get there, however. When authoritative sites link to yours, they pass some of that authority onto you, and Google notices that.
Resist the temptation to secure links from disreputable sources. Your links need to come from high-authority sites to improve your own site’s authority, and that doesn’t happen overnight. The best way is to create high-quality content that other sites want to link to.
There’s no quick solution to building backlinks – it takes time. But as you build more links and work on other elements of your SEO, you will see your ranking improve.
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Service-based businesses like plastic surgery rely on an influx of clients. With a robust SEO strategy for plastic surgeons, you can attract search users to your practice and turn them into loyal clients.
SEO optimizes the online presence of a healthcare facility, such as a plastic surgery practice, to attract more visits from search engine users. Like other businesses, plastic surgeons used SEO to improve their Google search ranking and get more organic traffic, leading to more patients.
Doctors like plastic surgeons need SEO as much as any other business. Though there may be some word-of-mouth referrals, building an online presence ensures that more and more local people are aware of your practice.
There are many ways for plastic surgeons to get clients, including running Google search and social media ads, traditional advertising like TV commercials and print ads, and more. SEO offers the benefit of being cost-effective, however, and can attract clients for relatively low spend.
Potential patients and leads can come from many places, including social media, the website, search engines, or paid advertising. The best way to generate leads for your plastic surgery practice is with a combination of paid and organic lead generation, including plastic surgery SEO. One of the benefits of SEO is that it’s driving leads to your website from people who are considering plastic surgery, so they’re more likely to become clients.