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Resource libraryEvergreen reference
53 entries 8 shelves revised Aug 22, 2026
system.
Practical guides, checklists and playbooks. Find the reference you need, then put it to work.
Reference lives here and is revised in place. Dated updates and opinion live on the blog.
A beginner’s guide to how websites work, from domains and hosting to pages and responsive design, plus the basics of a well-designed site.
A practical guide to local SEO for small businesses: Google Business Profile, local content, citations and location pages that win nearby customers.
How roofing companies use local SEO, useful content and reviews to show up when homeowners search for repairs, replacements and storm damage help.
How physicians and medical practices can use SEO to be found by new patients, with Google Business Profile, local content and community links.
How dental practices can use SEO to stand out in a crowded local market, from Google Business Profile and reviews to service pages patients trust.
How personal injury firms can use local SEO, authority and well-chosen keywords to reach injured people at the moment they look for a lawyer.
How HVAC companies can use SEO to keep service calls coming year-round, from local landing pages and Google Business Profile to helpful content.
What a specialist SaaS SEO agency does differently, and how search can lower acquisition costs and bring in trial and demo sign-ups over time.
This library
Evergreen, revised in place
Entries are kept current and dated by their last revision. Every draft states its editorial status plainly, and every claim is sourced.
The blog
Dated updates and opinion
Algorithm changes, platform news and working notes from client markets. Read it for what changed this month.
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