As a home builder, you have to keep up with not only the changing landscape of home design but the industry’s marketing landscape. No matter how beautiful your homes are, if you don’t have an online presence, you won’t get leads and sales.
The traditional ways of conducting business are falling by the wayside – even in the home construction industry – and acquiring and retaining new customers relies on your digital marketing efforts.
Your audience is online, and your home building business needs to be as well. Your website acts as your virtual storefront, making a great first impression, showcasing your services, and building trust and credibility with social proof from past customer reviews and testimonials.
Modern home buyers don’t want to be sold to. They want to take a journey that’s tailored to their needs and interests – not those of the seller.
According to the National Homebuying Survey, 97% of homebuyers used the internet for a home search in 2020, including searches for builders and new construction.[1]
Home builder web design delivers a tailored website that’s both functional and visually appealing, showcasing your brand’s services, identity, and portfolio. Visitors can be engaged and captivated with your expertise, craftsmanship, and unique selling proposition, turning traffic into leads – and eventually, sales.
The important elements of a home builder website include:
Compelling visuals: The aesthetics of a home are important for potential buyers, so it’s vital that your website includes high-quality images and videos that reflect your style and aesthetic.
User experience (UX): A well-designed website should have a logical flow that makes it easy for visitors to find the information they need, including home portfolios, locations, blueprints, customization options, and more with intuitive navigation menus and call-to-action phrases.
Search engine optimization (SEO): No one can visit your site if they don’t know it exists. SEO ensures that your home builder site ranks highly on the search engine results pages, which takes a combination of target keywords, optimized meta tags, and a mobile-friendly design.
Putting up a website is easy, but creating a website that attracts visitors, drives sales, and nurtures trust takes extra effort.
A lot of different factors influence a home buyer choosing a builder, but the homes themselves are what compel prospective customers. Your website should have high-quality, polished photography and video walk-throughs that showcase your best home, helping customers imagine the possibilities in their dream home.
As a bonus, attractive home photos and videos are engaging on social media platforms, giving you a foolproof way to reach a new audience and attract more visitors.
Your home building company’s identity is conveyed through your marketing with your logo, color palette, fonts, and imagery. It shows the audience who you are and what makes you different, which resonates with your target audience.
Social media is a must for any business. Customers want to find brands on social and engage in two-way conversation. If you’re not on your audience’s social platforms, you may as well not exist.
Social media integration simplifies sharing photos and videos of your gorgeous homes on Houzz, Pinterest, Instagram, and Facebook. Visitors can find your social pages more easily, directly from your website, and engage directly on their preferred platform.
With nearly 60% of web searches conducted on mobile devices, it’s essential that your site is mobile responsive to adapt to small screens.[2] If your site is too difficult to navigate on a smartphone or tablet, with buttons too close together, text that’s too small, or a format that doesn’t adjust to the screen, your visitors are likely to leave. Google also penalizes sites that aren’t mobile friendly, burying you further down in the search engine rankings.
Home buyers have plenty of choices – and they know it. Your website gives you an opportunity to highlight what makes you different and how you stand out from your competition. You can showcase the types of home you build, your service areas, and the benefits of working with you, ensuring that you capture your target customers and avoid wasting time on the people who aren’t a fit for what you have to offer.
You don’t build cookie-cutter homes. Your website shouldn’t be cookie cutter either. Working with a professional web design agency offers a variety of benefits for creating an attractive bespoke website, such as:
Instead of building a website from scratch on your own – with the trials and tribulations that go along with it – an expert agency team can build you a home builder website that attracts customers, reflects your brand, and gets results.
A professional web design agency not only covers your website but all the digital marketing that go with it – from social integration to SEO to PPC advertising – to maximize your efforts.
Your website must be beautiful and functional to attract customers and encourage conversions. Working with a professional agency ensures that the aesthetics of your website are on point, including those stunning homes, while still serving the needs of your ideal customer.
The best home builder websites are informative and simple, drawing the focus on the homes themselves. They prioritize user experience and highlight important information to create a positive, stress-free encounter for the customer.
There are numerous ways to go about designing your own website for your home builder business. If you prefer a hands-off approach that leaves the heavy lifting to the experts, however, a professional web design agency is your best bet for a visually stunning, high-performing site that’s tailored to your niche.
Pricing for a home builder website can vary according to the features and complexity you desire. You can get an upfront cost estimate to ensure that your website build is within your budget and find areas where you can cut back or splurge. Working with a professional agency helps you maximize your spend without compromising on the features that matter most.
