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The Objective

To re-brand a generational bio-tech company to improve their brand visibility and increase market share while attracting, engaging and converting their target audience using a uniquely developed product ordering tool.

- Re-Brand + Voice and Tone
- Increase Market Visibility
- Multi-Dimensional Product Ordering
- Attract, Engage and Convert Audiences
- Improve UI/UX, CTA’s and CRO


  • Logo Design
  • Brand + Identity
  • Voice + Tone
  • Content Strategy
  • User Experience Design
  • Development

The Solution

Through an in depth research + discovery phase and a series of workshops we crafted a complete re-brand, identified the target audiences, created user personas and led those users through a journey to define an optimal user experience. We developed a custom product ordering tool for a unique bio-tech product line that allows users to create orders using a variable order form to increase conversions and reduce strain on internal sales team.

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