Helpful Tools and Resources For Web Projects
All websites on the Internet contain content in some way, shape, or form. Be it blog posts, product descriptions, newsletters, or other types of content, the Internet is fueled by the written word. For this reason, it should be no surprise that in the vast competitive landscape that is the World Wide Web, the quality of content you place on your website matters.
Content writing is geared more toward education, information, and practical resources readers are looking for. SEO content writing falls into this category and makes up much of the content you see online.
Common examples of different types of content writing include blog content, resource guides, white papers, case studies, technical writing, social media content, and other forms of educational or informational content creation.
High-quality content fueled with strategic keyword research is a leading driver of search engine rankings.
Copywriting is specially crafted language that inspires action on behalf of the reader. Also called sales copy or persuasion copy, this type of writing is focused on connecting with ideals, pain points, and desires in order to trigger an action, sale, or conversion.
Common examples of copywriting include sales pages, landing pages, press releases, web copy, email marketing sequences, and ad copy. Some content writing, like social media posts and case studies, can be a grey area that blends both copy and content writing styles.
Content writing is informative, whereas copywriting is more transformative. A strong website needs both.
The pricing structure for each type of writing may differ from project to project, depending on the objective for each asset and the overall marketing or content strategy.
As in any market, you get what you pay for. High-quality content and copywriting will be priced appropriately and come with the results to match.
It’s important to remember the outcome you desire. Premium content or copywriting talent is far more likely to result in higher ROIs than working with a job board freelancer—or worse, relying on generative AI to spin something that already exists.
Freelance content writers typically charge either hourly rates, per piece, or per a specific word count rate. Working with a freelance writer from a place like Fiverr or Upwork has its pros and cons. They are typically more affordable and can adapt to your needs; however, while paying low-ticket freelance writer rates can be tempting they’re generally less reliable and tend to be new writers who may have less experience. They’re not fully integrated as part of your team, and communication, delivery, and revision processes can be challenging.
You can find freelance writers charging as little as $15 a blog post, but likely the quality won’t be as high as a writer who charges more per project or per word. In most cases, all they provide is the words themselves. There is very little strategy, integration, or organic collaboration that occurs in this relationship.
The more experience a writer has, the more desirable their skills. Experienced writers will charge higher rates, and most work on retainer or charge project rates or a flat rate fee for a certain number of written assets.
A conversion-focused writing project or SEO optimization strategy may require elite-level writing skills. This option may be a good fit if you want someone with whom you can collaborate and who is more invested in your assets.
An experienced writer will charge more per word or project, but they also have a stronger understanding of the purpose behind your project and can offer more insights.
With premium writers often come complex and binding contracts that leave little room for pivoting or redirection without significant cost to you. Retainer pricing for an elite-level content or copywriter can range anywhere from $500 to $10,000, depending on the scope of the project.
Not all content writing services are created equal. There are two sides to the fence when it comes to working with an agency to produce content: There are professional content creative agencies and content mills.
A content mill or content farm is a quantity-first writing agency that often contracts poor-quality or inexperienced freelancers who charge lower rates in order to stay profitable.
A professional content agency like DIGITECH will be committed to quality and perfecting ongoing working relationships. This collaboration hinges on a clear and effective process for success that has been developed and mastered over many years and countless projects.
The typical price per word when working with an experienced creative agency ranges from $0.20 to $0.75 per word and includes a host of other perks and benefits.
As a professional and industry-leading creative agency, we bring a deeply strategic and structured approach to everything we do. From web design and digital marketing to web content and search engine optimization, we know what it takes to get results. We are skilled at catering to both your target market and the search engines.
Our website content writing rates are indicative of our years of expertise and the experience of our writing talent. On average, we charge $0.25 to $0.30 per word for both website copywriting rates and SEO content. Pricing and partnership structure will vary depending on the scope of the project.
DIGITECH is an Austin-based creative and marketing agency. We specialize in developing projects that do more than look gorgeous; they also get results in traffic and conversion. If you need premium creative assets and content writing services, we’d love to strategize a plan for your business.
The internet runs on content. With the rise of generative AI tools, the importance of high-quality, human-centered content is more critical than ever. The best talent, experience, and support shouldn’t be “cheap,” but rather, the price should reflect the quality of the deliverables and the strength of potential outcomes.
Pricing could be determined by the scope of the project, the technical nature of the content, the depth of the overall marketing strategy, the niche, possible revision cycles, timelines, and more. It’s important to remember you want your content and copywriting to work as a holistic component of your business.
Each project will include at least one round of revisions, and more can be negotiated depending on the scope and timeline of projected deliverability.
